The Impact of AI on Creativity and Publishing: How Publishing Can Embrace AI

Nadim Sadek challenges the idea of AI as a threat, positioning it instead as a co-creator that empowers authors and publishers, especially those historically left behind. He shares examples of how AI opens new creative, inclusive, and expressive frontiers. Nadim Sadek is Founder and CEO of Shimmr AI, producing and deploying advertising for long-tail (back list) assets. An AI-native business, it focuses on publishing, making under-monetised titles more productive, improving publishers’ profitability, giving authors greater reach, and bringing fulfilling books to psychologically-matched readers. The author of ‘Shimmer, don’t Shake’ and Launching at Frankfurt Book Fair in October 2025, Quiver, don’t Quake, he argues for a new, optimistic relationship between human creativity and artificial intelligence. It starts not with the machine, but with the mind, proposing that AI’s true role is to emancipate our innate creative impulse.