Disruption, Innovation & Adaptation: The Next Decade of Publishing

From AI-driven translation to rights management, and from immersive storytelling to the rise of audio, technology is reshaping every aspect of publishing. This session examines how the industry is adapting to disruption while exploring new opportunities in distribution, client analytics, and direct-to-consumer ecosystems. We will hear about Giunti Editore’s evolving partnership model and its adoption of innovative data-driven strategies—most notably the use of AI to analyse manuscripts and streamline submission processes. The company has also developed a new tool to improve access to sales and marketing data, effectively overcoming earlier challenges in data collection.