The Audio Boom: Trends, Impact and Innovation

Industry leaders driving the audiobook revolution unpack the forces behind audio’s rapid rise and lasting impact. They’ll explore how publishers are evolving their strategies to reach wider audiences, why more authors are embracing audio to build their brands, and what the future holds for this dynamic format. This session offers unique insights into why audiences are captivated by audio and what the future holds for this booming format. Jan Paterson has been at the forefront of the industry since introducing the format in the UK with Penguin Audio Books and BBC Audiobook’s Harry Potter recordings, a landmark moment that transformed the way audiences embraced audio storytelling. Helena Gustafsson has steered Storytel through rapid growth, doubling sales since 2018 and now operating in 25 markets. Sarah Emsley’s experience of audio has boosted nonfiction at HarperCollins, while Tarek Aboulem has played a role in growing Arabic-language audiobooks through Iqraaly.