Reaching Schools: Marketing Children’s Books to Teachers and Librarians

Schools remain one of the most important gateways for children’s publishing—but how do publishers and authors effectively connect with teachers and librarians? In this session, Amber Ivatt and Liz Scott share strategies for building strong relationships with schools, creating impactful campaigns, and understanding what educators look for in children’s books. Moderated by school librarian Mary Rose Grieve, the discussion will highlight how marketing to schools not only drives sales but also fosters reading cultures that last a lifetime.