Masterclass: Unlocking the Power of Publishing and Sales Data

Led by insights and data specialist Philip Stone, this masterclass explores how rich datasets and analytical insights are used across the publishing industry to inform decision-making and drive success. Through case studies, participants will gain a deeper understanding of how sales data, consumer trends, and metadata are applied to support editorial strategy, acquisition, and commercial performance. The session will highlight practical examples of how publishers, retailers, and other stakeholders use data to navigate the market, uncover opportunities, and respond to changing reader behaviour.